It has started to explore more of the international market, and one of the first countries it expanded to was Kenya. Kenya is a stable and fairly strong market for car imports. On this year, 2003, Yaya Car sales became an exclusive agent for Al Ain Japan. Yaya Car Sales is one of Nairobi’s most dominant dealership. Within the next few years, Yaya would open two more branches, both exclusively supplied by Al Ain Japan.
Sometime before this year, Nippon Royal Co. transitioned to Al Ain Japan. The change of name represented the company’s growth towards a more international business mindset.
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